From Cringe to Confidence: How to Sell without Selling your Soul

May 14th from 1:00 PM to 2:00 PM EST

Free Masterclass

A Trauma-Informed, Heart-Centered Approach to Building Connection, Trust & Enrollment Without Burnout or Pushy Tactics

This 60-minute self-paced or live masterclass is the perfect prelude (or follow-up) to the HEARD Framework. It teaches soulful entrepreneurs, coaches, and healers how to sell authentically, even if marketing makes them feel icky. Designed to melt away fear and rewire the “sales equals manipulation” story. This class is where heart meets strategy.

Class Overview

🌀 Part 1: Why Your Nervous System Hates Selling

  • The hidden trauma triggers behind visibility, rejection, and asking for money

  • How your body’s fight/flight/freeze response sabotages your success

  • Quick nervous system regulation tools to use before any sales call

Exercise: 2-minute “Pre-Sell Calm Down” breathwork + intention setting

🗣 Part 2: Reframing the Sales Narrative

  • Why soulful selling is an act of service, not pressure

  • How traditional scripts harm trauma survivors (and what to do instead)

  • The difference between consent-based selling vs. conversion chasing

Mini-Journal Prompt: “When have I felt most heard in a conversation?” Reflect & reverse engineer that experience.

❤️ Part 3: The HEARD™ Framework Unlocked

A sneak peek into the 5 steps:

  • H – Honor Their Story

  • E – Explore Their Needs

  • A – Align Your Offer

  • R – Reassure and Reframe Resistance

  • D – Devote to the Next Right Step

Roleplay Demo: Watch Lisa walk through a real-world coaching conversation using HEARD™

🔗 Part 4: Ethical Invitations & Energetic Clarity

  • How to extend an invitation without attachment

  • When “no” is sacred—and how it still serves your purpose

  • Crafting your authentic closing statement without shrinking, selling out, or spiraling

Script Template Giveaway: “3 Heart-Centered Ways to Close the Call (Without Feeling Salesy)”

🎯 Learning Outcomes:

By the end of this class, attendees will:

  • Understand how trauma and nervous system dysregulation impact selling

  • Have practical tools to calm the body before and during sales calls

  • Know how to lead authentic sales conversations using the HEARD™ model

  • Feel confident making offers that are grounded in truth and integrity

📥 Bonus Downloads:

  • HEARD Framework Guide PDF

  • “Pre-Sell Calm Down” Breathwork Script

  • Heart-Centered Closing Script Template

  • Reflective Journal Prompts to Heal the Fear of Selling

🧡 Perfect For:

  • Coaches, healers, therapists-turned-entrepreneurs

  • Soul-led business owners who hate sales

  • Anyone building a business with trauma-informed values